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Hello, I'm Jules... but you might know me as Willow

I started out as a Marketing Graduate that never felt at home in the corporate world. With an arty background, I naturally gravitated to graphic design and photography to satisfy my creative sweet tooth. These days you'll mostly find me behind the camera or the computer editing beautiful images but I continue to do some freelance graphic design work. I have well over 20 years combined experience working in retail, marketing management, graphic design and photography. 

Willow, incidentally, was my teenage nickname derived from my maiden name, Wilson. I laugh about it really, I'm a country girl so it's more of a regional Victorian okka slang "WILLOW!" rather than the pretty name it is given to baby girls today, but either way I love it.

Here's what I do...

Food photography is my specialty and a real passion for me, I love to cook and style beautiful food and beverage shots. My family groan about cold dinners while I shoot the food, but secretly they love it.

I love to tell a story with photos - be it a restaurant, a dish, a chef, patrons having a lovely time at a venue. I also love to shoot a portrait, nothing formal, that captures the spirit of a person. My marketing and design background means I see things with an advertising eye ensuring you get some shots with negative space so there's room for text to market your business or event without crowding - so ensuring your shoot produces usable (not just pretty) shots is important.

The Willow Story...

Willow Creative was started by me, Julie Haines in 2006. I went on maternity leave from a marketing management job and never went back. After working in marketing management for both the retail and not-for-profit sectors for 10 years I felt a more creative career path was calling me. Having drawn and painted since I can remember I find using photography and design software an exciting creative outlet with the added satisfaction of helping other people develop their businesses. Willow was born the same year as my daughter and they've grown together. 

Qualifications...

I have a Bachelor of Business (Marketing) degree from RMIT in Melbourne, where I graduated with Distinction in 1999, as well as a Certificate of Digital Design and various courses under my belt in photography and styling. 

I look forward to working with you...