I have mentioned before how varied my job can be and how that's both a challenge and a joy. It stretches my brain and creativity that's for sure. One morning my head is all over designing logos or advertising for a playground company and the afternoon might be filled with office supplies. It means I need to understand many businesses (on top of my own) and that keeps life interesting and I am always learning something new.
I feel really lucky when I especially love the industry my client is in. Fortunately for me I find that a lot. Playgrounds/kids; food/menus; children/wellbeing; cakes/events; even stationery (as a child I used to be obsessed with the Myer stationery department)...
Another passion of mine is healthy eating and cooking. So designing for, and consulting with, the inspiring Bibi from Bulk Whole Foods doesn't even feel like work. Together we are forming a visual identity for her brand which will roll out in two retail stores (one which includes a smoothie/juice/raw treats 'cafe').
I do love to watch someone else's dream be realised, and it gives me great satisfaction to help them along the way. With some luck I'll be invited to the launch party I am trying to convince her to have...
